This shampoo with amaranth extract contains plant-based cleaning agents respecting and conditioning hair and the scalp. A blend of surfactants based on olive oil and coconut oil provides the perfect balance between effective cleaning and smoothness of hair. The emollient from potato starch makes hair easier to untangle and gives it a softer texture. A combination of plant lipids of low molecular weight deriving from wheat proteins penetrates the hair increasing its elasticity and protecting it from breaking. Pro-vitamin B5 in synergy with olive oil and amaranth provide moisturization and antioxidant protection.